Even though I lived in Flash Pro for years, it still took me a half hour to create a simple 125 x 125 pixel ad.ĭon’t get me wrong, Animate is great if you want fine control of your animation, but sometimes that’s overkill. I recently opened Adobe Animate, which was formerly Flash Professional, to create an animated GIF. That process is okay if you’re fairly comfortable with both Animate and Photoshop, but it’s a bit convoluted even then (created the tweened animations, especially). Export as a GIF using the Save for Web dialog.Open the video in Photoshop (because Animate doesn’t do a great job with the colors).Thus far, the best way for a creative to create an animated GIF was to Social media images ( e.g., for Twitter, Facebook, and Linkedin timelines).Banners & ads (when HTML5 is not needed or supported).
Email newsletters (which don’t support complex content).Animated GIFs are a great way to hand off an animation as a single file that works all over the web (though notably not in a PDF).Ī few great use cases for animated GIFs are
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